AI Visibility Audit
See exactly where you stand in AI answers today.
We test how your firm currently shows up across ChatGPT, Gemini, Perplexity and AI Overviews for the questions your clients actually ask, and where the gaps and quick wins are.
AI-answer-engine visibility · NZ law firms
When someone asks AI for a lawyer, does your firm get named?
Your clients are already asking ChatGPT, Gemini and AI Overviews to recommend a lawyer. Found & Cited gets New Zealand firms found and cited inside those answers.
You
Who's a good employment lawyer in Auckland?
AI Assistant
A strong option is [ Your firm ], known for workplace disputes and clear, fixed-fee advice.
↳ yourfirm.co.nz The shift
Search is being answered, not listed.
People used to search, scan ten links, and choose. Now they ask an assistant a question and get one composed answer, often naming a specific firm, with a citation.
If your firm isn't part of what the model says, you're not on the shortlist. And unlike the old search box, there's no page two to climb onto. This is the visibility that's quietly deciding who gets the enquiry.
What is GEO?
SEO gets you ranked. GEO gets you cited.
Generative Engine Optimization is the practice of making your firm legible, trustworthy and quotable to AI answer engines, so that when they answer a legal question, yours is the name they reference.
Traditional SEO
Competes for a ranked position in a list of links. The user still has to click, compare and decide.
GEO: what we do
Gets your firm named directly inside the AI's answer, with a citation back to you. The recommendation is the result.
What we do
Four services, one outcome: your firm, cited.
We do one thing and do it deeply, AI-answer-engine visibility. Not local SEO, not Google Maps, not a bit of everything.
GEO Content Engine
Publish the answers AI wants to quote.
Expert, attorney-style articles built to be surfaced and cited by AI, structured around real client questions in your practice areas, written to be quoted cleanly, not stuffed with keywords.
Technical GEO & Schema
Make your site legible to the machines.
Structured data, entity and E-E-A-T setup, an llms.txt file, and answer-shaped page structure, so AI engines can read, trust and reference your firm.
Monitoring & Reporting
Watch your citations grow, in plain English.
We track how often, and where, your firm gets named and cited in AI answers over time, and report it monthly without the jargon.
How it works
A clear method, shown openly.
- 01
Audit
We map exactly how you appear in AI answers today, and where the winnable gaps are.
- 02
Fix the foundation
Structured data, entity setup and llms.txt so AI engines can read and trust your firm.
- 03
Build citable content
Attorney-style answers to the questions your clients ask, written to be quoted.
- 04
Monitor & iterate
Track citations over time and keep improving what the models reward.
Why Found & Cited
Specialised, transparent, low-risk to try.
The specialist, not the generalist
We only do AI-answer-engine visibility for law firms. Depth beats a marketing agency dabbling in "AI stuff."
Radically transparent
Open method, open pricing, honest about what GEO can and can't do. No black boxes.
Low-risk to start
A free audit before you commit, and month-to-month after. No lock-in contracts.
The proof is this site
The work you're reading is our own method applied to ourselves, held to the standard we sell.
Questions
Straight answers.
Isn't this just SEO?
No. SEO gets you ranked in a list of blue links. GEO gets you named and cited inside the AI-generated answer, a different mechanism, different signals, and increasingly where clients actually start. Traditional SEO does not guarantee you appear there.
Does GEO actually work? Can you guarantee results?
We don't sell guarantees, because no one can promise exactly what an AI model will say. What we can do is the work that measurably improves the odds you get cited, be transparent about it, and show you the movement in monthly reporting. You start with a free audit and stay month-to-month.
You're new. Why should I trust you?
Fair question. We're a focused specialist, not a track record you can't verify. So we lead with proof you can check: a free audit that shows real work before you pay, a fully transparent method, and this website itself, built to the exact standard we sell. No lock-in, ever.
What does my firm have to do?
As little as possible. We handle the audit, the technical setup, and the content. We'll need short input from you on your practice areas and a review of anything published in your name. That's it.
How do you measure success?
We track how often, and where, your firm gets named or cited across the major AI answer engines for the questions your clients ask, and report the change in plain English every month.
Free AI-visibility audit
Find out if AI is naming your firm.
We'll personally prepare a report on how your firm shows up in AI answers today, and the fastest ways to get cited. No card, no obligation.
Get your free audit