A specialist for a shift that's already happening.

More and more clients don't start with a search engine and a page of links. They ask an AI assistant a direct question, "who's a good employment lawyer in Auckland?", and act on the answer it gives. If your firm isn't named in that answer, you're not in the running, and there's no second page to climb onto.

That's a new discipline, and it deserves a specialist. We don't do local SEO, we don't manage your Google Business Profile, and we don't do a bit of everything. We do AI-answer-engine visibility for law firms, getting your firm found and cited when it matters, and nothing else.

What we believe

Small and solo firms deserve to compete here. The AI shift is one of the rare moments where being early matters more than being big, and a focused firm can win visibility that used to take years and a huge budget.

We also believe in being honest about a young field. No one can promise exactly what a model will say. So we lead with proof you can check rather than claims you can't: a free audit that shows real work up front, a method we explain openly, month-to-month terms with no lock-in, and this website, built to the exact standard we sell.

Straight about where we are

Found & Cited is new and deliberately narrow. We'd rather tell you that plainly than dress it up. What we offer instead of a long client list is transparency, specialisation, and work you can judge before you pay.