Services

What we do

Found & Cited does one thing deeply: AI-answer-engine visibility for law firms. Four connected services, one outcome: your firm named and cited when clients ask AI for a lawyer.

[01]

AI Visibility Audit

See exactly where you stand in AI answers today.

We test how your firm currently shows up across ChatGPT, Gemini, Perplexity and AI Overviews for the questions your clients actually ask, and where the gaps and quick wins are.

Why it matters. You can't fix what you can't see. The audit is the baseline everything else is measured against, and it's free.

What you do. Tell us your firm and main practice areas. We do the rest.

What's included

Testing across ChatGPT, Gemini, Perplexity and Google AI Overviews
The real questions your clients ask in your practice areas
Where you appear, where competitors appear, where nobody does
A prioritised list of the fastest winnable gaps

[02]

GEO Content Engine

Publish the answers AI wants to quote.

Expert, attorney-style articles built to be surfaced and cited by AI, structured around real client questions in your practice areas, written to be quoted cleanly, not stuffed with keywords.

Why it matters. AI engines cite clear, credible answers to real questions. This is how you become the source they reference.

What you do. A short brief on your areas, and a review of anything published in your name.

What's included

Client-question research mapped to your practice areas
Attorney-style articles written to be quoted, not keyword-stuffed
Answer-shaped structure AI can lift cleanly
Human-reviewed, in your firm's voice

[03]

Technical GEO & Schema

Make your site legible to the machines.

Structured data, entity and E-E-A-T setup, an llms.txt file, and answer-shaped page structure, so AI engines can read, trust and reference your firm.

Why it matters. If a model can't read and trust your site, it won't cite it. This is the plumbing that makes everything else legible.

What you do. Access to your site (or your web person). Minimal time from you.

What's included

Structured data (Organization, Service, FAQ, Article) done properly
Entity and E-E-A-T setup so AI reads you as one credible firm
An llms.txt file and answer-shaped page structure
Crawler access for the major AI answer engines

[04]

Monitoring & Reporting

Watch your citations grow, in plain English.

We track how often, and where, your firm gets named and cited in AI answers over time, and report it monthly without the jargon.

Why it matters. GEO is not set-and-forget. Models change; your competitors move. Monitoring keeps you ahead and honest about results.

What you do. Read a short monthly report. Tell us what's working commercially.

What's included

Tracking of citations and mentions across the major AI engines
Movement over time against your baseline audit
Plain-English monthly reporting, no vanity metrics
Ongoing iteration on what the models reward

Out of scope, on purpose

We're not a local-SEO or Maps agency.

Google Business Profile, map packs, directories and review campaigns are a different craft. Where a query is purely local and depends on that off-site footprint, we'll tell you plainly and point you to the right kind of help. Staying focused is what makes us good at the one thing.

Start with a free audit