Resources
GEO, explained for law firms.
Straight guides to getting your firm found and cited in AI answers. This is also our own method, working in the open, these pages are built to be cited too.
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SEO vs GEO for law firms: what's the difference?
SEO gets you ranked; GEO gets you cited. A plain-English comparison of the two for law firms, and why you need both to be visible in 2026.
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What is GEO, and why NZ law firms can't ignore it
Generative Engine Optimization (GEO) is how your firm gets named in AI answers. Here's what it is, how it differs from SEO, and why it matters now for New Zealand law firms.
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